Have you ever noticed how significant a witty or catchy title for something is? Think about it. Titles are everywhere. TV Shows? Titles. Books? Titles. Movies? Titles. Position in a company? Titles. Research papers? Titles.
They. Are. Everywhere.
They really are significant, too. A title is what something is known by. A title usually needs to be at least a little descriptive of what it represents. So it's nice when titles are informative.
But titles are also something of a first impression. Especially when you're marketing something (even yourself), you want that first impression to stick. Thus, titles need to have pizazz about them.
Hmm. Mebbe I should go on about marketing (beyond the scope of product branding and sales, of course), but I think I'll just let it rest at this:
First impressions are a much bigger deal than we sometimes think; you only get one shot at them, so get 'em right.
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